GREENVILLE, S.C. — The winter boating season gets a splash of summer at the 55th annual Upstate South Carolina Boat Show, taking place January 22–25, 2026 at the Greenville Convention Center. As the region’s longest running and most anticipated marine exposition, this year’s show promises four days of excitement, exploration, and fun for boating enthusiasts of all ages.
Celebrating more than half a century, the Upstate South Carolina Boat Show transforms the Convention Center into “Summer in January,” featuring an impressive array of the newest boats, watercraft, and marine accessories from top manufacturers and dealers. Attendees will discover cruisers, pontoons, ski boats, fishing boats, and personal watercraft—all under one roof and ready to explore ahead of the 2026 boating season.
“We’re thrilled to mark 55 years of bringing the boating community together,” said a spokesperson for the Greenville Convention Center. “This event is a kickoff to the season for both seasoned boaters and first-time buyers, offering unparalleled access to the latest models, expert advice, and family-friendly activities.”
In addition to the extensive boat displays, the show features a variety of special attractions and opportunities for visitors:
- Official Truck Sponsor Big O Dodge will showcase its latest trucks equipped for towing and adventure, with onsite test drives available throughout the weekend.
- Daily prize drawings will take place each day of the show, leading up to the Grand Prize Giveaway on Sunday, January 25 at 2 p.m. Attendees have the chance to win a Lake Life Prize Package valued at more than $5,000, and can increase their chances by visiting participating dealer booths throughout the event.
- Food and refreshments keep the energy high with classic summer fare including barbecue, hamburgers, and hot dogs. The Captain’s Bourbon Bar offers specialty drinks, making it feel like a true lakeside gathering—even in the heart of winter.
The Upstate South Carolina Boat Show also offers something for the whole family: children 12 and under are admitted free, making it an ideal weekend outing. Ticket prices are $10 for adults and $9 for students (ages 13–18), seniors (60 and older), and active military. Parking is available onsite for $10.
Show hours are Thursday, January 22: 11a.m. – 8p.m., Friday, January 23: 11a.m. – 8p.m., Saturday, January 24: 10 a.m. – 7 p.m., Sunday, January 25: 11 a.m. – 5 p.m.
Whether shopping for a new boat, gearing up for summer, or simply enjoying a weekend of boating lifestyle fun, the Upstate South Carolina Boat Show offers an unmatched experience for enthusiasts throughout the region.
